is the ultimate shop for masters of the craft. Our Hair KITS are specially designed and curated with stylists’ individual passions and strengths in mind.  We have hand-selected tools from Janeke, YS Park, Delorme, NIC and others. We look to make professional hair tools available to consumers everywhere.

We hope to become the shopping destination and hang out for all of your hairdressing needs. Stay connected, stay inspired, stay informed and stay professional with

The Magician is the male power of creation by willpower and desire.

The Magician is the male power of creation by willpower and desire.




Alejandro Jimenez, The Magician was created by hairdresser, editorial stylist and educator, Alejandro Jimenez. Alejandro has worked NY, Paris and London Fashion Weeks, as well as Victoria Secret Fashion Shows.  He has also styled countless celebrities and worked on various editorial and commercial shoots including Vogue, Elle, W, V Mag, Cosmopolitan,  Ferria for L’Oreal and Garnier to name a few.  Alejandro has spent years training and collaborating with some of the best hairdressers in the world including Garren, Max Pinnell, Italo Gregorio, Ward and Laurent Philipon.  Most recently, Alejandro worked as International Educator for Bumble and bumble and has trained thousands of hairdressers around the world. 

Throughout Alejandro’s career and travels, he discovered hairdressers needed a place to experience and purchase the top professional hair tools in the industry.  Often times, stylists would have to sift through hundreds of products online, travel to foreign countries or haggle with sales people in order to fill their hairdressing needs.  Our intention was to create a space for hairdressers to connect and have access to the best in luxury professional hair tools, 





JIM LANGE, The Hermit

Jim Lange is here to support you with all of your customer service needs.  He spends countless hours counting inventory, replenishing orders, following up with customers and ensuring speedy delivery.

The Hermit is a wise, inspirational person and friend that people may not know about. He shines a light on things that were previously mysterious and confusing.