The Man Behind the Magic at


Who is that man behind the magic at Celebrating two successful years as founder and president of the best hairdressing tools company on the planet, Alejandro Jimenez has done it all! This multitalented hair stylist’s résumé includes beauty industry innovator and educator, along with editorial and International Fashion Weeks stylist.

Hailing from Queens, New York, Alejandro was raised in Massachusetts, Florida and Costa Rica. With a cosmetology license from Florida’s Career Training Institute and a passion for the hair industry, he began his career with an apprenticeship at the famed salon Garren New York at Henri Bendel, followed by 13 years at Bumble and bumble, New York. “I’ve had many wonderful mentors throughout the years,” notes Alejandro. “It was an honor working with Max Pinnell, Laurent Philippon, Italo Gregorio and editorial stylist extraordinaire, Ward.”

Alejandro has worked New York, Paris and London Fashion Weeks, and several Victoria’s Secret Fashion Shows. His background includes styling countless celebrities and editorial shoots for Vogue, Elle, Cosmopolitan, W Magazine, V Magazine, Féria for L’Oréal and Garnier. Most recently, Alejandro worked as International Educator for Bumble and bumble, training thousands of hairdressers around the world.


“It was during my travels as an International Bumble.LIVE Educator that I quickly discovered the need for high quality hairdressing tools for stylists,” says Alejandro. “I was taught that your hair tools are an extension of your craft, and should be considered as important as the skill itself. I felt the need to educate stylists about the very best hair tools in the industry.”

From the amazing Janeke brushes at Milan Fashion Week to the Delorme bungees and styling brushes used in Paris, Alejandro realized that many stylists were unfamiliar with high quality tools and where to purchase them. “Your KIT is the most important asset you have as a stylist, and it should be the same for everyone everywhere. That is why I created — to bring the very best hair tools to the industry I love, and share with my fellow hairdressing family!”

In June of 2014, Alejandro launched Stylists no longer need to sift through hundreds of products online or travel abroad to find the right hairdressing tools. has created a community for hairdressers to connect and have access to the best in luxury hair tools.

TODAY AND TOMORROW features professional hair tools for consumers worldwide, with spectacular hand-selected tools from Janeke, YS Park, Delorme and NIC's. “In the near future, I’d love to create our own line of hair tools,” says Alejandro. “I envision assembling a team of hairdressers — including myself — and creating PRO TOOLS that reflect what our industry needs . . . and, doing this with quality, style, luxury and lots of love.”


At the end of a busy day, Alejandro relaxes by taking in the fresh air and breathtaking views from his picturesque home in Asheville, North Carolina, and spends his free time gardening. From growing seedlings in his garden to nurturing a highly successful business, Alejandro Jimenez puts his heart and soul into all of his work!